Cases / / Yahoo! Entre Amigas
Yahoo! Entre Amigas
Purely dedicated to the female audience of Yahoo!, Entre Amigas is providing a place for discussions around family, lifestyle, fashion, beauty or entertainment topics.
The website featured content from three bloggers. All WordPress blogs were available on the site. The homepage aggregates content from all three, featuring articles with images which being chosen by Yahoo! editors.
One interesting feature is that ads are being served using a geoip module to distribute ads with distinct spaceids to users from different countries. Targeted countries are Mexico, Columbia, Argentina, Cuba, Spain, Chile, and Venezuela.
We have also implemented Yahoo! Updates for the comments module in WordPress.
