Cases / / Yahoo! Bello 51
Yahoo! Bello 51
A contest where users submit pictures in order to be elected as one of The Most Beautiful of the Year along with 50 Celebrities in the People Magazine.
On the microsite the users can vote and/or submit several pictures and personal info in order to be elected the 51st Most Beautiful Hispanic Person in 2009, featured on “People en Español” Magazine as well as on selected TV shows.

We were involved in developing the platform for this project in each of its five phases. The infrastructure of the system had to be very stable, resistant to attacks since it had an incredible amount of exposure, as well as being able to support high spikes in traffic at various moments of the day.

The list of features besides the submission part includes voting, ads, and sponsors integrations, social components, custom-made widgets, and a flexible user and content management backend for the organizers of the campaign.
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