A search for the world's greatest football fan, consisting of a seven-stage battle between fans representing the 32 countries, with the occasion of the 2010 World Cup.
This is a project built on the concept made by our close partners Brand Knew. The site was open for registrations and anyone had the chance of winning a trip to the World Cup Finals in Johannesburg.
The participants were invited to submit photos, videos or audio recordings in order to compete for the Greatest Football Fan title.
In its five stages, the application received impressive submissions from all over the world.