The Ultimate Football Network is a social media platform for football where you can find news or manage fantasy football roosters.
The site offers searchable stats, editorial content, and 3rd party articles about football teams and players. This content is used by regular football fans hungry for information, but it can also be used in conjunction with fantasy football play.
The fantasy football application within the site will help fans manage their fantasy football teams from other leagues, and
allow them to complete against other UFN fans as well.
We were involved with building the identity for the project as well as the user interface design within guidelines of professionalism, simplicity, and modernity. The identity provides cohesive branding while supporting a user experience that creates loyalty and encourages repeated visits from loyal football fans.