The website was part of a campaign sponsored by Bank of America with the occasion of the Beijing 2008 Summer Olympics.
The visitors were able to support the US athletes by uploading encouraging pictures on the website.
Daily, the America’s Cheer team selected images which displayed best the spirit for the U.S. Olympic Team, in order to be used as the featured photo on the America’s Cheer Flickr page.
The application was a mashup between Yahoo! Maps and Flickr, so users could add pictures in their Flickr stream (or upload new pictures) and pin the map with their location.